What Japanese fathers want on Father?s Day

By Ken Y-N ( June 16, 2013 at 23:17) ? Filed under Polls, Rankings

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With today being Father?s Day in Japan, I present an appropriate survey from goo Ranking looking at what presents Japanese men would be happy to receive on Father?s Day.

Demographics

Over the 4th and 5th of April 2013 1,101 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.6% of the sample were male, 23.3% in their teens, 25.2% in their twenties, 25.5% in their thirties, and 26.1% in their forties; there was no-one older than 49 in this sample. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

Here?s a picture of number 22, a presentation six-pack of beer featuring a famous character from some businessman manga that I cannot quite recall the title of:

I?m not sure of the exact context of the question; goo Ranking tends to be multiple choice, so I suspect there might be an element of fathers not wanting to break the family budget by wishing for too much, or perhaps presents that are child pocket-money sized.

Ranking result

Q: What would you be happy to receive on Father?s Day? (Sample size=557, male)

Rank	?	Score
1=	Necktie	100
1=	Wallet	100
3	Wrist watch	93.5
4	Meal at a restaurant	83.9
5	Having a meal made for me	81.7
6	Bag	68.8
7	Belt	66.7
8	Handkerchief	65.6
9=	Rare beer	64.5
9=	Sweets from a well-known shop	64.5
11=	Computer, tablet	62.4
11=	Japanese alcohol ? sake, shochu, awamori, etc	62.4
11=	Being taken on a trip	62.4
14	Clothes	59.1
15	Wine	58.1
16	Shoes	57.0
17	Handmade sweets	55.9
18=	Bouquet of flowers	52.7
18=	Travel voucher	52.7
20	A letter	49.5
21	Japanese-style sweets from a well-known shop	45.2
22=	Gift-wrapped case of my usual beer	44.1
22=	Beer tankard	44.1
24	Socks	41.9
25	Training shoes, walking shooes	40.9
26=	Scarf	35.5
26=	Coffee, tea set	35.5
28=	Training wear	34.4
28=	Electronic book reader	34.4
30	Decorative plant	31.2
31	Digital camera	30.1
32	Smartphone	28.0
33	Japanese-style decanter	26.9
34	Scalp care goods	25.8
35	Fitness equipment	22.6

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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/7lUXzy12Zts/

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