Sunday, 16 June 2013

What Japanese fathers want on Father?s Day

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With today being Father?s Day in Japan, I present an appropriate survey from goo Ranking looking at what presents Japanese men would be happy to receive on Father?s Day.

Demographics

Over the 4th and 5th of April 2013 1,101 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.6% of the sample were male, 23.3% in their teens, 25.2% in their twenties, 25.5% in their thirties, and 26.1% in their forties; there was no-one older than 49 in this sample. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

Here?s a picture of number 22, a presentation six-pack of beer featuring a famous character from some businessman manga that I cannot quite recall the title of:

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I?m not sure of the exact context of the question; goo Ranking tends to be multiple choice, so I suspect there might be an element of fathers not wanting to break the family budget by wishing for too much, or perhaps presents that are child pocket-money sized.

Ranking result

Q: What would you be happy to receive on Father?s Day? (Sample size=557, male)

Rank ? Score
1= Necktie 100
1= Wallet 100
3 Wrist watch 93.5
4 Meal at a restaurant 83.9
5 Having a meal made for me 81.7
6 Bag 68.8
7 Belt 66.7
8 Handkerchief 65.6
9= Rare beer 64.5
9= Sweets from a well-known shop 64.5
11= Computer, tablet 62.4
11= Japanese alcohol ? sake, shochu, awamori, etc 62.4
11= Being taken on a trip 62.4
14 Clothes 59.1
15 Wine 58.1
16 Shoes 57.0
17 Handmade sweets 55.9
18= Bouquet of flowers 52.7
18= Travel voucher 52.7
20 A letter 49.5
21 Japanese-style sweets from a well-known shop 45.2
22= Gift-wrapped case of my usual beer 44.1
22= Beer tankard 44.1
24 Socks 41.9
25 Training shoes, walking shooes 40.9
26= Scarf 35.5
26= Coffee, tea set 35.5
28= Training wear 34.4
28= Electronic book reader 34.4
30 Decorative plant 31.2
31 Digital camera 30.1
32 Smartphone 28.0
33 Japanese-style decanter 26.9
34 Scalp care goods 25.8
35 Fitness equipment 22.6
Read more on: fathers day,goo ranking

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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/7lUXzy12Zts/

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