Likes Can Tell the Story of Your Life

It is possible to predict intimate personal characteristics such as sexual orientation by studying a person's Facebook Likes, according to findings released Monday by University of Cambridge researchers. Just by studying Likes, the team was able to determine a person's race, age, IQ, personality type, level of substance use and political views with a surprising degree of accuracy.

Source: http://ectnews.com.feedsportal.com/c/34520/f/632000/s/297d53d3/l/0L0Stechnewsworld0N0Crsstory0C7750A80Bhtml/story01.htm

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